Mitsubishi Bronkhorstspruit outsells its sales target to claim national award

Quick Facts

• Mitsubishi Motors Bronkhorstspruit was named the best-performing dealership against sales target in its class at the 2026 Mitsubishi Motors Dealer of the Year Awards.
• The award recognises the dealership that performed best against its sales target over the past year.
• Mitsubishi Motors South Africa’s annual awards evaluate dealers on sales volume, sales targets, parts, after-sales service and customer satisfaction.

Mitsubishi Motors Bronkhorstspruit has outperformed every dealership in its class nationally on sales against target, taking home the Sales Dealer of the Year by Percentage of Sales Target award at Mitsubishi Motors South Africa’s annual Dealer of the Year Awards.

The Mitsubishi Motors Dealer of the Year Awards honour the dealerships and dealership staff who have most effectively represented the brand over the past year. Dealers are evaluated across a range of operational areas, including sales volume, achievement of sales targets, parts, after-sales service and customer satisfaction.

To keep the playing field fair, dealerships are grouped into classes based on the size and location of each facility, so every dealer is measured against peers operating in comparable conditions. Against that field, Mitsubishi Motors Bronkhorstspruit finished first for performance against target.

Rather than rewarding raw volume alone, the percentage of sales target category recognises how well a dealership delivered on the goals set for it. For Mitsubishi Motors Bronkhorstspruit, the win reflects consistent performance throughout the year in what Mitsubishi Motors South Africa described as challenging and often disruptive market conditions.

“While receiving an award is an important recognition for our dealers, the real purpose of Dealer of the Year is to continuously raise the standard across our network. Ultimately, it is about ensuring that every Mitsubishi customer receives the level of service and experience we want our brand to stand for,” said Francois Gultig, General Manager, Sales and Operations, Mitsubishi Motors South Africa.

“Our dealers serve as the vital link between the Mitsubishi Motors brand and the South African public. A high-performing dealer network is essential to the continued growth, customer satisfaction, and long-term success of Mitsubishi Motors South Africa,” said Steven Terblans, General Manager: Aftersales at Mitsubishi Motors SA.

“We sincerely appreciate the dedication, resilience, and hard work demonstrated by our dealer network over the past year, particularly in navigating the challenging and often disruptive market conditions they continue to face,” added Terblans.

“We recognise the important contribution our dealers make to the Mitsubishi brand and appreciate their continued investment, commitment and belief in the business. It is through that partnership that we can build stronger relationships with our customers and continue to grow the brand in Southern Africa,” concluded Gultig.

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